Home//Compare//ASUS ROG 27" 1440P OLED Gaming Monitor vs LG 27-inch OLED Gaming Monitor

ASUS ROG 27" 1440P OLED Gaming Monitor vs LG 27-inch OLED Gaming Monitor — Which Is Better?

Monitor · Updated September 2026 · Live prices
Overall Winner
ASUS ROG Strix 27” 1440P OLED Gaming Monitor (XG27AQDMG) - QHD, Glossy OLED, 240Hz, 0.03ms, Custom Heatsink, Anti-flicker,Uniform Brightness, G-SYNC Compatible, 99% DCI-P3, DisplayWidget, 3yr warranty
LG 27GX704A-B 27-inch Ultragear QHD (2650x1440) OLED Gaming Monitor 240Hz, 0.03ms, NVIDIA G-Sync Compatible, AMD FreeSync Premium Pro, VESA Display HDR TrueBlack400, HDMI 2.1, DisplayPort, Black
B
LG 27-inch OLED Gaming Monitor
LG
Amazon BSR #3,117
$399.99
was $449.99
View deal →

Pros & cons

ASUS ROG 27" 1440P OLED Gaming Monitor
Fast 240Hz refresh rate for smooth gaming
0.03ms response time reduces motion blur
Glossy OLED display with 99% DCI-P3 coverage
3-year warranty with burn-in coverage
No adjustable height or ergonomic stand mentioned
Glossy display may show reflections
Custom heatsink may add to overall cost
LG 27-inch OLED Gaming Monitor
Ultra-smooth gameplay with up to 240Hz refresh rate
Vivid colors and intensity with OLED display
Deep blacks and dazzling highlights with VESA DisplayHDR True Black 400
Eye comfort with three UL certifications
Glossy finish may cause glare in bright environments
No adjustable height or ergonomic features mentioned
Premium price tier may deter budget-conscious buyers

Composite Score

ASUS ROG 27" 1440P OLED Gaming Monitor
66/100
VS
LG 27-inch OLED Gaming Monitor
55/100
Amazon Demand (50%)
59%
56%
Value Metric (30%)
55%
61%
Deal Timing (20%)
85%
62%

Quick verdict

Overall Winner
ASUS ROG 27" 1440P OLED Gaming Monitor
Best Value
LG 27-inch OLED Gaming Monitor
Highest Demand
ASUS ROG 27" 1440P OLED Gaming Monitor
Best Deal Timing
ASUS ROG 27" 1440P OLED Gaming Monitor
TL;DR
  • Right now — ASUS ROG 27" 1440P OLED Gaming Monitor: $581.60, near its all-time low ($578.56), Amazon BSR #1,667.
  • Right now — LG 27-inch OLED Gaming Monitor: $399.99, down from $449.99, close to its low of $379.00, Amazon BSR #3,117.
  • If price matters most, the LG 27-inch OLED Gaming Monitor is $399.99.
  • Stronger Amazon demand: ASUS ROG 27" 1440P OLED Gaming Monitor (BSR #1,667).
  • Composite pick (demand + value + deal): ASUS ROG 27" 1440P OLED Gaming Monitor.

Winner by category

CategoryASUS ROG 27" 1440P OLED Gaming MonitorLG 27-inch OLED Gaming MonitorWinner
ValueLG 27-inch OLED Gaming Monitor$181.61 cheaper
DemandASUS ROG 27" 1440P OLED Gaming MonitorBSR #1,667
Deal ScoreASUS ROG 27" 1440P OLED Gaming Monitor85/100
OverallASUS ROG 27" 1440P OLED Gaming MonitorDemand + value + deal

Price comparison

ASUS ROG 27" 1440P OLED Gaming Monitor
$581.60
Lowest ever: $578.56
85/100
Difference
$181.61
LG 27-inch OLED Gaming Monitor
$399.99
Lowest ever: $379.00
62/100

Price history

ASUS ROG 27" 1440P OLED Gaming MonitorLG 27-inch OLED Gaming Monitor
A lowest ever$578.56
B lowest ever$379.00
Current A$581.60
Current B$399.99

Key specs

Full specifications

SpecASUS ROG 27" 1440P OLED Gaming MonitorLG 27-inch OLED Gaming Monitor
ColorBLACKBlack
ModelXG27AQDMG27GX704A-B.AUS
BindingPersonal ComputersPersonal Computers
Depth In8.628.7
Warranty3 years warranty with ARR and burn-in coverage2-Year Parts and Labor
Width In23.8223.8
Height In2021
UnitCount11
Weight Lb14.815.9
Dimensions23.82"W × 8.62"D × 20"H23.8"W × 8.7"D × 21"H
ReleaseDate2024-07-25T00:00:01Z2025-09-17T00:00:01Z
ProductGroupPersonal ComputerPersonal Computer
ItemPartNumberXG27AQDMG27GX704A-B.AUS
Amazon Sales Rank16673117
Size27 inches

Price intelligence

◆ HawkShift AI
17 scans
Every 0.8d avg
Current Price
$581.60
Predicted 7D
$569.40
$12.20 (2.10%)
Predicted 30D
$569.40
$12.20 (2.10%)
AI Signal
Strong Buy
0% confidence
Price
EMA
Forecast
Low
$578.56
Avg
$584.64
High
$599.00
Now
$581.60
Price Intelligence
TrendDOWN
Confidence0%
Volatility6.0%
Data QualityMedium
Scan Freq0.8d
Key Levels
Resistance$599.00
Support$581.26
All-Time High$599.00
All-Time Low$578.56
AI Factors
🌙 SeasonalNone
🏷 Promo 7D85%
📅 Next Event
Labor Day Sale
Recommendation
Strong Buy
Price is within 8% of historical floor ($581.26)
Price Range
$578.56$599.00
15th percentile
Confidence Intervals
7 Day
$559.46$579.34
30 Day
$549.63$581.60
Trend Strength
0.01Weak
R² SCORE
Price Momentum
-2.04%
vs last 7 scans
◆ HawkShift Price Intelligence · Predictions updated every scan
◆ HawkShift AI
14 scans
Every 0.9d avg
Current Price
$399.99
Predicted 7D
$377.65
$22.34 (5.59%)
Predicted 30D
$369.52
$30.47 (7.62%)
AI Signal
Wait
11% confidence
Price
EMA
Forecast
Low
$379.00
Avg
$403.81
High
$433.72
Now
$399.99
Price Intelligence
TrendDOWN
Confidence11%
Volatility25.4%
Data QualityMedium
Scan Freq0.9d
Key Levels
Resistance$433.72
Support$379.62
All-Time High$433.72
All-Time Low$379.00
AI Factors
🌙 SeasonalNone
🏷 Promo 7D85%
📅 Next Event
Labor Day Sale
Recommendation
Wait
High probability of sale event in next 7 days
Price Range
$379.00$433.72
38th percentile
Confidence Intervals
7 Day
$360.05$408.73
30 Day
$360.05$442.05
Trend Strength
0.30Weak
R² SCORE
Price Momentum
+5.54%
vs last 7 scans
◆ HawkShift Price Intelligence · Predictions updated every scan

Performance analysis

Deal timing

ASUS ROG 27" 1440P OLED Gaming Monitor: $581.60, near its all-time low ($578.56), Amazon BSR #1,667. LG 27-inch OLED Gaming Monitor: $399.99, down from $449.99, close to its low of $379.00, Amazon BSR #3,117.

Demand

The ASUS ROG 27" 1440P OLED Gaming Monitor shows stronger Amazon demand (BSR #1,667). Best Sellers Rank moves with real purchase volume — we use it instead of star ratings when reviews aren’t available.

Value

At $399.99, the LG 27-inch OLED Gaming Monitor is $181.61 cheaper. That gap is meaningful unless the pricier option has a must-have feature.

Overall

On HawkShift’s Amazon composite (demand + value + deal timing), the ASUS ROG 27" 1440P OLED Gaming Monitor leads. This is not a star-rating verdict — it’s price and marketplace demand.

Who should buy each

Buy the ASUS ROG 27" 1440P OLED Gaming Monitor if...Recommended
Gaming monitor shoppers with high refresh rate needs will find this option in the premium price tier. It boasts a 240Hz refresh rate and 0.03ms response time. With high demand in this category, it's a solid choice for those needing fast gaming performance. Buy if you prioritize speed and OLED quality.
● Strong buy
Buy the LG 27-inch OLED Gaming Monitor if...
Gamers seeking high-refresh-rate monitors will find this option appealing. The 240Hz refresh rate and 0.03ms response time enable smooth gameplay. With high demand in this category and a price at or near list, it's a solid choice for those needing high-speed performance. Buy if you prioritize speed and OLED clarity.
○ Wait for a price drop

Frequently asked questions

Which is better: ASUS ROG 27" 1440P OLED Gaming Monitor or LG 27-inch OLED Gaming Monitor?
Based on our composite score, the ASUS ROG 27" 1440P OLED Gaming Monitor is the stronger overall choice with a score of 66/100 vs 55/100. That said, the LG 27-inch OLED Gaming Monitor is still a solid product — if it's cheaper or better suited to your use case, it remains a good buy.
Is the price difference between ASUS ROG 27" 1440P OLED Gaming Monitor and LG 27-inch OLED Gaming Monitor worth it?
The LG 27-inch OLED Gaming Monitor is $181.61 cheaper at $399.99. That's a meaningful gap. Unless the pricier ASUS ROG 27" 1440P OLED Gaming Monitor offers features you specifically need, the LG 27-inch OLED Gaming Monitor is the smarter buy for most people.
Which has stronger Amazon demand: ASUS ROG 27" 1440P OLED Gaming Monitor or LG 27-inch OLED Gaming Monitor?
The ASUS ROG 27" 1440P OLED Gaming Monitor currently shows stronger Amazon demand (BSR #1,667), based on Best Sellers Rank.
Who should buy the ASUS ROG 27" 1440P OLED Gaming Monitor vs the LG 27-inch OLED Gaming Monitor?
Buyers who want the proven option with stronger overall metrics should go with the ASUS ROG 27" 1440P OLED Gaming Monitor. Budget-conscious buyers should lean toward the LG 27-inch OLED Gaming Monitor at $399.99.
Is now a good time to buy either the ASUS ROG 27" 1440P OLED Gaming Monitor or the LG 27-inch OLED Gaming Monitor?
Right now the ASUS ROG 27" 1440P OLED Gaming Monitor is $581.60, about $3.04 above its $578.56 low, and our forecast says buy; the LG 27-inch OLED Gaming Monitor is $399.99 and we expect it to fall — worth waiting. See the full price intelligence for each below.
HawkShift
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