Checked, not guessed
Prices, stock and product facts come from the store, and Concierge checks them before it shares them. If it can’t check something, it says so instead of guessing.
We build generative AI for commerce.
Concierge is a multimodal AI system that works at the front of an online store. It sees what shoppers show it, researches the web, teaches them what matters, acts on their behalf, and turns what shoppers need into intelligence for the merchant.
For merchants, Concierge learns the catalogue and the business, helps every shopper at scale, and reveals what customers want, struggle with, and can’t find.
Where it started
Built on our own store first.
Before Concierge was something we offered to other businesses, it was the AI behind HawkShift Shop, a shopping site we run ourselves. That meant a real catalogue of thousands of products, prices that change every day, and real shoppers asking real questions.
It taught us three things quickly. Shoppers describe what they need, not what a product is called, so keyword search misses them. Prices and stock move by the hour, so an answer nobody checked goes stale. And an AI that invents a product, even once, loses a shopper’s trust for good.
Concierge is built around those lessons. It understands what people mean, answers only from the store’s real catalogue, and checks before it speaks. We test every change against real conversations before it ships, and we share what we learn in our research.
What we believe
What we won’t compromise on.
The shopper’s memory is theirs
Concierge remembers only what shoppers choose to tell it, never sensitive details, and forgets when asked. Stores never see it.
Helpful, not pushy
The goal is the right product, not the most expensive one. A shopper who finds what truly fits trusts the store and comes back.
Nothing happens silently
Concierge acts only with a shopper’s permission, and every action leaves a record the shopper can check.
What powers Concierge
One Concierge. 11 systems underneath.
Underneath Concierge is an agentic system built to reason through given tasks, research, act, remember, keep working over time, and work across commerce systems. That includes our own commerce search engine, running on our own search servers. We built every part of it ourselves.
Agent GatewayLive from October 9
Opens a store’s Concierge to the AI agents people shop with: an MCP connector for ChatGPT and Claude, the open commerce protocol (UCP), and WebMCP on the storefront.
Merchant Insights
A store manager’s view of demand: what shoppers asked for, couldn’t find and would pay, in categories and counts, never who asked.
Agent Core
Reasons through the task it’s given, decides what it needs and runs several capabilities at once: four searches, a stock check and a comparison in one answer.
Universal Search
HawkShift’s own commerce search engine, on our own search servers. Word and meaning search together, re-ranked by a model trained on shopping relevance, across every product, variant and size.
Catalogue Intelligence
A live map of each store: its departments, collections and ranges, so Concierge knows what a store carries and what it doesn’t before it searches.
Multimodal Vision
Shoppers show it a photo or a screenshot and Concierge understands what’s in it. Answers come back as product cards, comparisons and tables.
Live Checks
Price, stock and every size and colour checked against the store at the moment Concierge answers. The AI reasons; the system verifies.
Web Research
Reviews, expert tests and how-to videos, researched live and summed up with their sources.
Store Knowledge
Reads the store’s own website and policies, plus what the team writes in, so shipping, returns and “do you…?” questions get the store’s real answer.
Personal Intelligence
Memory that belongs to the shopper: sizes, tastes and budgets, each with its source. Shoppers see, edit or delete it, and can carry it to another store with a yes.
Continuous Intelligence
Keeps working after the conversation: watches prices and restocks, reminds, and can add to the cart when the moment comes, under permissions the shopper sets.
How we build and test them is in our research.
Where we’re going
Shopping is becoming a conversation.
More and more, people will shop by asking for help instead of scrolling: describing what they need, carrying their preferences from store to store, and letting AI keep watch for them. Stores deserve AI that is truly theirs in that world, and shoppers deserve one they can trust.
Concierge works today on Shopify and in any storefront through our API, and on WooCommerce, Magento, Wix and Squarespace from October 16. Shoppers already carry their preferences from one Concierge store to the next, always with their permission.
Next, Concierge meets the AI agents that shop on people’s behalf, at three levels: a connector they add in ChatGPT or Claude, an open endpoint they can ask, and tools on the storefront itself. The agent a shopper sends should get the same checked answer the shopper would.
Independent
HawkShift is independent and based in Iowa, United States.
Five platforms
Shopify today; WooCommerce, Magento, Wix and Squarespace from October 16; plus any storefront through the API.
Our own store
We still run HawkShift Shop, and it’s where new ideas meet real shoppers first.
People, not tickets
Every message reaches the people who build Concierge.