A shopper asks Concierge
ConciergeNorthwind · demo storeLive
Checking stock and prices

Ask a follow-up…

Better for shoppers. Smarter for stores.

Concierge is the AI shopping agent at the front of your store. It sees, researches, explains and acts for every shopper, on our own search engine and your live catalogue.

Built for ShopifyInstall and go in minutesWooCommerce · Magento · Wix · SquarespaceAvailable October 16Our own engineAI and search built for commerce
How it works · one request, slowed down

It thinks like your best associate. It checks like your stockroom.

  1. UnderstandsPlain words become a clear request: what, for what, and how much.
  2. RemembersWhat they bought, what they kept, what they sent back and why.
  3. Searches your catalogueYour products only. Thousands narrowed to the few that truly fit.
  4. Checks, then actsLive price, real stock, your rules. Then it acts, and keeps a receipt.
ShopperRunning shoes for rain, like my last pair. Under $160.
Want running shoesMust be waterprooflike my last pair →Budget ≤ $160

Remembered

Ridge Runner · 10 wideBought in March · kept it
Ridge Runner · 10 regularSent back · “too narrow”
4,785 products in the demo catalogue → 3 fit
Ridge Runner GTX
10 wide · waterproof $149
Add 10W to cartAdded
Cloudline WP
10 wide · water-resistant $139
View
Aero Trail WP
10 wide · waterproof $155
View
Price is live$149 now
10 wide in stock6 left
Allowed by your rulescart: yes
Receipt
ActionAdded to cart
ItemRidge Runner GTX 10W
Price$149.00
Asked byShopper
Time2:02 PM
Under the hood · built by HawkShift

Not a chatbot on someone else’s search. Our own engine, end to end.

Concierge runs on systems we built for commerce: an agent core that does several things at once, our own search engine on dedicated search servers, a re-ranker trained on shopping relevance, and live checks against your store. Every answer goes through all of them, in seconds.

ShopperWaterproof trail shoes in 10 wide, and a jacket to match, under $300 together
  1. Agent CoreUnderstands the ask, plans the workRunning 3 tasks at once
  2. Universal SearchOur own search engineWord + meaning · 4,785 → 212
  3. Shopping re-rankerRelevance, judged like a shopper212 → 24
  4. Live ChecksPrice, stock, every size24 → 3 in stock in 10W
  5. AnswerCards, comparison, cart3 cards · 1 table · 1 action
Your catalogue onlyChecked before it’s saidEvery action leaves a receipt

Agent GatewayLive from October 9

Opens a store’s Concierge to the AI agents people shop with: an MCP connector for ChatGPT and Claude, the open commerce protocol (UCP), and WebMCP on the storefront.

Merchant Insights

A store manager’s view of demand: what shoppers asked for, couldn’t find and would pay, in categories and counts, never who asked.

Agent Core

Reasons through the task it’s given, decides what it needs and runs several capabilities at once: four searches, a stock check and a comparison in one answer.

Universal Search

HawkShift’s own commerce search engine, on our own search servers. Word and meaning search together, re-ranked by a model trained on shopping relevance, across every product, variant and size.

Catalogue Intelligence

A live map of each store: its departments, collections and ranges, so Concierge knows what a store carries and what it doesn’t before it searches.

Multimodal Vision

Shoppers show it a photo or a screenshot and Concierge understands what’s in it. Answers come back as product cards, comparisons and tables.

Live Checks

Price, stock and every size and colour checked against the store at the moment Concierge answers. The AI reasons; the system verifies.

Web Research

Reviews, expert tests and how-to videos, researched live and summed up with their sources.

Store Knowledge

Reads the store’s own website and policies, plus what the team writes in, so shipping, returns and “do you…?” questions get the store’s real answer.

Personal Intelligence

Memory that belongs to the shopper: sizes, tastes and budgets, each with its source. Shoppers see, edit or delete it, and can carry it to another store with a yes.

Continuous Intelligence

Keeps working after the conversation: watches prices and restocks, reminds, and can add to the cart when the moment comes, under permissions the shopper sets.

Shopper memory · across stores

It may already know what your new customer likes.

  1. Learned elsewhereShoppers build up preferences as they shop with Concierge on other stores.
  2. They say yesNothing is used without their permission. Concierge asks before it brings their preferences to your store.
  3. A warm first visitConcierge greets them with their sizes and tastes, not a blank page. The preferences stay with Concierge, and shoppers can edit or take them back anytime.
Trailhead Co.another store
Your storefirst visit
JM
A returning shopperTheir preferences
Size 10 wideWaterproofNo leatherUsually ~$150Runs trails
ConciergeWelcome in. I’ll stick to waterproof, 10 wide, and no leather. Here are three that fit.
For merchants · your weekly brief

Every conversation tells you what to stock next.

Concierge learns your catalogue and your business, helps every shopper at scale, and reveals what customers want, struggle with and can’t find. Like a store manager’s view of demand, in plain English: what people asked for, what sold out, what they would pay and what you don’t carry yet.

Monday briefFrom 3,120 shoppers last week
Example

Waterproof running shoes were your most asked-for item, and wide sizes were missing in most of those conversations. You have one wide style in stock. Reorder the Ridge Runner in 10W–12W, and consider a rain jacket between $100 and $150: shoppers keep asking for one.

Reorder Ridge Runner 10W–12WAdd a “waterproof” filterSource a $100–150 rain jacket

What they asked for shoppers

Waterproof212
Wide fit148
Vegan materials97
Under $10088
Carry-on size61

Why they walked away

34%No wide sizes
27%Over their budget
19%Delivery too slow
12%Colour not available

Asked for, not in stock

Kids’ rain boots64 asksStock it?
Trail running vest41 asksStock it?
Merino hiking socks33 asksStock it?

What they said they’d spend

Under $50
$50–100
$100–150
$150–250
$250+

What shoppers asked for, in categories and counts. Never who asked, never a quote.

Before, during and after the sale

One Concierge. The whole shopping journey.

Web research

It reads the web, so shoppers don’t have to.

Reviews, expert tests and how-tos, researched live and summed up with sources. Shoppers buy with confidence, from your store.

What do reviewers say about the Tide Sport?

Reviewers praise the 7-day battery and accurate swim tracking. The common complaint is a strap that runs small.

3 reviews2 expert testsSources linked
Expert advice

It teaches, not just sells.

Specs turned into plain answers: what matters for this shopper, what doesn’t, and which product fits. Fewer doubts, fewer returns.

Do I need waterproof shoes for road running?

Only if you often run in the rain. A waterproof layer keeps water out but runs warmer. For dry roads, the Aero Road breathes better and costs $30 less.

Aero Road
Road · breathable mesh
In stock
$119
Find by photo

“Do you have something like this?”

Shoppers send a photo. Concierge finds the closest matches you actually sell.

Like this?
Harbor Bomber
Rust · size M
In stock
$128
Compare

Side by side, with a clear winner.

Compared from your real specs and laid out as a table, with a recommendation for this shopper.

Which is better for swimming?
Arc
Tide Sport
WaterSplash100 m
Battery2 days7 days
Every size & colour

“Do you have it in 9, 10 and 11?”

Concierge checks live stock for every size and colour in one go, and adds the exact one the shopper picked. Never the wrong size in the cart.

Is the Ridge Runner in 9, 10 and 11?
91010.51112
Ridge Runner GTX
9, 10 and 11 in stock
Add 10 to cart
$149
Several asks at once

A whole outfit in one message.

“Boots, a rain jacket and wool socks for a hiking trip.” Concierge runs the searches side by side and answers with a shelf for each, then remembers all of them for the follow-up.

Boots, a rain jacket and socks for a hike
Boots · 3Jackets · 3Socks · 2
Price & stock watch

It keeps watching after they leave.

“Tell me if it drops under $90.” Concierge keeps working in the background and notifies them the moment it does.

$84 · alert sent
Commuter Pack
Navy · 22 L
Dropped below $90
$84$110
Signed-in customers

It knows your customer. “Where’s my order?” Answered.

When a customer is signed in to your store, Concierge recognises them, looks up their own orders and tracking, and answers in the same conversation. No ticket, no wait.

Where’s my order?
OrderedMon
ShippedTue
Out for deliveryToday
Deliveredby 6 PM
Order help

Cancel, change the address, return or refund. Right in the chat.

On Shopify, Concierge can cancel an order, change where it ships, start a return or issue a refund, within the limits you set. The shopper confirms every change, and anything outside your rules goes to your team instead. Guests prove an order is theirs with a code sent to its email. Every change stays off until you turn it on.

Can I still change the address on #1042?
Not shipped yetChecked
New address confirmedShopper
Updated on the orderJust now
Your store’s answers

Shipping, returns and “do you…?”, answered like your team would.

Concierge reads your policies and your website the moment you connect, and anything your team writes in. Store questions get your store’s answer, in your store’s voice.

Can I return sale items?

Yes, within 30 days, unworn and with tags. Sale items get store credit rather than a refund.

Your return policyChecked today
Support

When it needs a person, it writes the message.

Returns and shipping are answered from your store’s own policies. For a damaged parcel or a refund exception, Concierge drafts the message, the shopper presses Send, and it lands in your inbox, ready to reply to.

My kettle arrived with a cracked lid.
Message draftedConcierge
Reviewed and sentShopper
In your inboxReply to answer
Agentic commerce · three levels

Your shoppers’ AI agents will meet your Concierge.

People are starting to shop through their own AI agents, and those agents rarely open your storefront. Concierge goes where they are: a connector they can add in ChatGPT or Claude, an open protocol endpoint they can ask, and tools on your storefront they can use. One Concierge for your shoppers, and for the agents shopping for them.

ChatGPTGeminiCopilotPerplexityMeta AIAny MCP agentYour Concierge
Level 1MCP

Paste one URL into ChatGPT or Claude.

Your store gets its own MCP address. Add it as a connector in ChatGPT, Claude or any MCP client, and the agent can search your catalogue, ask Concierge about your products and policies, and open verified product links. Read-only, rate-limited, and never touching a cart or an order.

# add as a connector in ChatGPT or Claudehawkshift.com/mcp/your-storesearch_catalog("waterproof jacket")→ 10 products, indexed prices, verified links
Level 2UCP · REST

Shopping agents find your store the standard way.

The same endpoint speaks the Universal Commerce Protocol over REST, with a discovery document, so agents built for UCP can search your catalogue and ask your Concierge without custom work. Answers are Concierge’s checked answers, with links back to your store.

# a shopper’s agent asks your storePOST /ucp/your-store/ask{ "query": "Is the Ridge Runner true to size?" }→ “Runs half a size narrow. 10W was $149 when last checked; confirm on the store.”
Level 3WebMCP

Agents in the browser use Concierge’s tools.

Concierge registers its product-search and store-question tools on your storefront through WebMCP, so an AI agent browsing your site works from your live catalogue instead of guessing from the page, and can open Concierge with the question ready for the shopper.

// on your storefrontnavigator.modelContext.registerTool( { name: "search_catalog", … })→ the agent searches your live catalogue

Live from October 9The connector, the open protocol and WebMCP open with our launch on October 9: on Shopify first, and on every other platform from October 16.

Trust · nothing without permission

It never does more than it’s allowed to.

Every ongoing task has three separate permissions. Try them. Concierge can never change a cart without telling the shopper, and every action leaves a receipt.

If the Commuter Pack drops under $90, put it in my cart.
Keep watchCheck the price every day
Notify the shopperTell them when something changes
Change the cartAdd the item for them
What Concierge will do

Watches daily and notifies the shopper when it drops to $84. They add it themselves.

Receipts

Day 1Price watch savedDone
Day 4Price fell to $84Seen
Day 4Notified the shopperSent
Platforms & developers · every storefront

On your platform. Or built into yours.

Install it on Shopify in a few clicks. WooCommerce, Magento, Wix and Squarespace follow on October 16. Or bring Concierge into your own storefront, app or kiosk with the API.

ShopifyApp · install in minutesWooCommerceAvailable October 16MagentoAvailable October 16WixAvailable October 16SquarespaceAvailable October 16Any storefrontConcierge API + widget
Read the docs
Shopify appYour products, customers and orders, connected in a few clicks.
WidgetThe Concierge you saw above, themed to your brand.
Conversation APIAnswers, products and actions, in your own interface.
Agent endpointLive from October 9UCP, MCP and WebMCP, so shoppers’ AI agents can ask your Concierge.
Concierge by HawkShift

Give every shopper your best salesperson.

See it running on your own catalogue.